新着情報
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2015/09/13(日) 19:00 更新
| 10:30 - 10:40 | Introduction by Auren Hoffman | Auren Hoffman, Founder of LiveRamp |
| 10:40 - 11:10 | Fireside Chat |
Auren Hoffman, Founder of LiveRamp Taro Kono, Member of Parlament, Japan Diet |
| 11:10 - 11:55 | The Impact of Siloed Data on Marketing Strategies |
Rick Erwin, President and GM, Audience Solutions, Acxiom Mike Homma, Digital Marketing Senior Manager, Kao Corporation Takuya Kitagawa, Executive Officer for Data Science, Rakuten Susan Grossman, SVP, Head of Media Solutions, Mastercard |
| 12:55 - 13:30 | Possibility of data utilization after the revised Protection of Personal Information Law |
Yosuke Miyata, Policy Planning Office, Yahoo Japan Kyuichiro Sano, Head of Information Economy Division, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry Ryoji Mori, Partner Lawyer, Cyber Law Japan Eichi Law Office, Legal Professional Corporation Alfonso Asensio, Business Director, Acxiom Japan |
| 13:30 - 14:10 | Delivering Personalized Customer Experiences Across Channels |
Tomo Yamazaki, Managing Director, Japan and East Asia Signal James Arra, Group Vice President, LiveRamp Swimmy Minami, CEO, Bizreach Peggy Fang Roe, Chief Sales/Marketing Officer, Marriott |
| 14:10 - 14:50 | Attaining Scale in Digital Advertisement |
Dipanshu Sharma, Founder, xAd Aniq Rahman, President, Moat Roy Zhou, CEO, Yoyi Digital Masashi Tamamura, Data Strategy and Partnerships, DAC |
| 15:10 - 15:50 | Maturity of the AdTech market in APAC |
James Sampson, APAC Managing Director, DataXu Luchiano Kohmura, Managing Director Japan, AdRoll Ken Hong, General Manager, Weibo Business Operation, Weibo Rosemary Lising, Managing Director Asia Pacific, Columbus Asia Ryoji Yanashima, CEO, Intimate Merger |
| 15:50 - 16:20 | How to utilize user's behavioral change and distinctive features in our always connected world |
Akira Masuzawa, Media-Business Producer, Hakuhodo DY Media Partners Yu Katagiri, Manager, Coockpad Inc. Tsuyoshi Matsushita, System development & technical maintenance center, and Digital business center, TV Asahi Corporation |
| 16:20 - 17:00 | The Convergence of Offline & Offline |
James Arra, Group Vice President, LiveRamp Yu Sasamoto, North Asia Regional Managing Director, Twitter Japan Daisuke Iwase, CEO & COO, Lifenet Insurance Yusuke Yokota, Japan Country Manager, MediaMath |
| 17:15 - 17:55 | How to utilize and add more insights to your own data |
Sadanori Shibata, Manager, Hakuhodo DY Media Partners Inc. Takashi Uemura, President and Co-Founder, Albert Inc. Hiroyuki Shinoda, Knowledge Business Producer, Hakuhodo DY Media Partners Inc. Ken Liu, Managing Director Japan, General Manager of Connectivity Business in China, Acxiom |
| 17:55 - 18:30 | Trends & Visions |
Warren Jenson, CFO, Acxiom Charles Stryker, CEO, Venture Development Center |
イベント概要
LiveRamp is proud to invite you to our first RampUp! Asia annual summit, an educational industry event that brings together premium thought leaders to exchange ideas on the state and evolution of data-driven marketing practices.
RampUp! US summit, held on Feb 26th, 2015, gathered for the third running year the top innovative minds in the digital industry to advance the data-driven industry. Now, for the first time, this Silicon Valley initiative is brought to Asia Pacific with the objective of creating a unique forum where current challenges and future opportunities of the digital marketing world can be discussed in depth.
This year’s summit will focus on ways to use data to run more efficient marketing programs and connectivity as the key to greater marketing efficiency and more engaging brand experiences..
AGENDA
| 10:00 - | Reception | |
|
10:30 - 10:40 |
Introduction by Auren Hoffman |
An introduction by Auren Hoffman, Founder of LivePramp and digital entrepreneur. |
|
10:40 - 11:10 Session 1 |
Fireside Chat |
A discussion with prominent politician, Mr. Taro Kono. |
|
11:10 - 11:55 Session 2 |
The Impact of Siloed Data on Marketing Strategies |
The effective use of the large amount of data collected by companies is often hampered by the existence of silos and isolated repositories within the organization. How does this affect marketing performance and how can it be solved? |
|
11:55 - 12:50 |
Lunch break |
Lunch will be served |
|
12:50 - 13:30 Session 3 |
Possibility of data utilization after the Protection of Personal Information Low was revised. |
How will the revised Protection of Personal Information Law, which is expected to roll out on this year’s ordinary session of the Diet, affect the data-driven marketing world? In this session, our panelists will discuss this issue and how it will affect businesses in the country. |
|
13:30 - 14:10 Session 4 |
Delivering Personalized Customer Experiences Across Channels |
We, as consumers, are becoming more demanding than ever. New technologies have opened the possibility for a dialogue between advertisers and audience; customers expect a coherent and meaningful message at every touch point. How can this be achieved in an era of increased media fragmentation? What are the challenges for marketers when it comes to creating a consistent customer experience? |
|
14:10 - 14:50 Session 5 |
Attaining Scale in Digital Advertisement |
Despite the continuous emergence of new digital channels, a large number of advertisers prioritize broad traditional media to deliver their messages. One reason often cited for this is the difference in scale and reach when it comes to contacting potential consumers. Is this a misconception? What is the reality of attaining scale in digital advertisement? |
|
14:50 - 15:10 |
Coffee break |
|
|
15:10 - 15:50 Session 6 |
Maturity of the AdTech Market in APAC |
Differences in available data, legislations, and business practices across APAC have made the development of digital advertising in the region quite unique. How mature is the AdTech market in the region? Is it set to follow the lead of western markets or could the next digital revolution be created in APAC? |
|
15:50 - 16:20 Session 7 |
How to utilize user's behavioral change and distinctive features in our always connected world |
With various media touch points available to customers 24/7, they can choose freely which ones to tune in and tune out to. In addition, a single distinct feature of a user is not good enough to properly target your desired audience. In this session, our panelists will discuss how premium publishers can capture the correct audience data and how they could leverage this for better targeting. |
|
16:20 - 17:00 Session 8 |
The Convergence of Offline & Online |
An integrated view of the online and offline world is becoming more and more a prerequisite for an effective data strategy. What are the hurdles to the convergence of this two spheres? How can companies accelerate this integration? |
|
17:00 - 17:15 |
Coffee break |
|
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17:15 - 17:55 Session 9 |
How to utilize and add more insights to your own data |
There are plenty of ways you can use your 1st party data for your marketing efforts but with today’s technology and multiple sources of data outside your own – how will this change the marketing world? |
|
17:55 - 18:30 Session 10 |
Trends & Visions |
A look at the future of digital advertisement and data driven strategies with two key visionaries of the marketing and adtech industries. |
| 18:30 - |
Cocktail Party |
Business networking time Drinks and food will be served. |